Three LinkedIn Strategies to Build Your Email List (That Actually Work)
Aug 19, 2025
Let's be honest... building an email list can feel like shouting into the void. You're creating content, posting regularly, and crossing your fingers that someone, somewhere, will actually want to hear from you via email.
But here's what we've learned after helping hundreds of service professionals grow their businesses: LinkedIn isn't just for networking anymore. It's become one of the most effective platforms for building a quality email list filled with your ideal clients.
We're going to share three strategies that we've seen work consistently for coaches, consultants, and service providers. No gimmicks, no "growth hacks"... just practical approaches that turn your LinkedIn presence into an email list building machine.
Strategy #1: Your Featured Content Section (The Overlooked Goldmine)
Most LinkedIn profiles have a Featured Content section that's either empty or filled with random posts from 2019. What a missed opportunity.
This section sits right at the top of your profile, prime real estate that every visitor sees. Think of it as your personal billboard for your best content and lead magnets.
Here's how to use it strategically:
Add your lead magnets. Whether it's a checklist, template, or guide, feature it prominently with a clear call to action.
Include at least two items. We recommend showcasing your best lead magnet and adding a direct booking link for discovery calls.
Update it regularly. Your Featured Content should reflect your current offerings, not last year's campaign.
For example, we feature our LinkedIn post templates guide in this section. It's a simple, valuable resource that helps service professionals create better content while collecting email addresses for our list.
The beauty of the Featured Content section? It works 24/7, even when you're not actively posting or engaging on the platform.
Strategy #2: LinkedIn Newsletters with Purpose
LinkedIn newsletters serve two powerful purposes: they build your subscriber base on the platform AND they can convert those subscribers into email list members.
When someone subscribes to your LinkedIn newsletter, they receive notifications both on LinkedIn and via email. This dual delivery system significantly increases your visibility and click through rates.
But here's the key... every newsletter edition should include a clear call to action driving readers to your email list or booking a call.
We've seen this work beautifully. One of our newsletter editions promoting our AI powered LinkedIn content community generated direct sales simply because we included a strategic call to action at the end.
Your LinkedIn newsletter shouldn't exist in isolation. It should be part of your broader strategy to move prospects from LinkedIn subscribers to email subscribers to paying clients.
Strategy #3: LinkedIn Live Events (Yes, We Know It's Scary)
We get it. The thought of going live on LinkedIn makes your palms sweat and your mind go blank. But LinkedIn Live events are incredibly effective for list building and client acquisition.
One of our clients, Gary, perfectly demonstrates this strategy's power. He transitioned from running a law practice to coaching lawyers, and LinkedIn Live became his secret weapon.
Gary hosts regular live events where he addresses common challenges lawyers face. These sessions help him understand exactly what his audience needs while building genuine connections with potential clients.
The magic happens in two ways:
Immediate list building. During each live event, Gary collects email addresses from attendees who want additional resources or follow up information.
Deep audience insights. The live format allows him to see what resonates, what questions come up repeatedly, and what his ideal clients truly care about.
You don't need fancy equipment or a professional setup. Tools like Restream or Streamyard make it simple to go live on LinkedIn. Start with low expectations for your first event... it gets easier with practice, and the results compound over time.
The Reality Check
These strategies work, but they require consistency and patience. You won't build a massive email list overnight, but you will build a quality list filled with people who actually want to hear from you.
The service professionals who succeed with these approaches share one common trait: they focus on providing genuine value rather than just collecting email addresses. When your content helps people solve real problems, the list building takes care of itself.
Your email list remains one of your most valuable business assets. Unlike social media followers, your email subscribers belong to you, not to a platform's ever changing algorithm.
LinkedIn gives you the perfect opportunity to connect with your ideal clients and invite them into a deeper relationship through email. The question isn't whether you should be building your list... it's whether you're ready to start using LinkedIn strategically to make it happen.
Want to see these strategies in action? Take our business assessment to evaluate where you stand with LinkedIn and email list building. You might be surprised by what you discover about your current approach.
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