Navigating Recent Social Media Updates
Dec 04, 2023
It's true... Businesses and individuals depend on social media platforms for marketing and networking. To have the most success on these platforms, you've got to know the latest trends and strategies. This week on our podcast, my husband, Scott, and I discussed the upcoming changes to Facebook, Instagram, and LinkedIn.
Here's a summary of what you need to know!
Facebook now lets users create multiple profiles to separate personal and professional lives. Facebook and Instagram now offer verified badges for businesses. These badges provide security, credibility, and potential tax benefits.
Instagram's algorithm is shifting, prioritizing shares as the primary metric for engagement. Carousel and static image posts are becoming more popular, replacing the once-dominant reels. To create shareable content, focus on thought-provoking, emotion-evoking, or controversial topics. Breaking news and industry updates can also be effective content.
LinkedIn is a strong platform for starting conversations and making valuable connections. Create content that encourages dialogue and thought leadership. On LinkedIn, personal stories, industry insights, event photos, and user-generated content are effective. Team recognition and work anniversaries also work well.
Building a successful LinkedIn presence requires patience and consistency. Avoid the temptation to buy fake followers or likes, as this can damage your reputation. Instead, focus on building genuine relationships and networking authentically. LinkedIn is a marathon, not a sprint.
While sharing external links can impact your reach on LinkedIn, sometimes it's necessary. To minimize the impact on reach, you can share links in the comments or featured section.
Overusing automation tools can lead to blocked accounts and less effective networking. Prioritize genuine interactions and relationship building.
Experience Exponential Business Growth
Use your favorite social media platforms to find partners and leads that can help your business succeed. It’s a powerful tool for connecting, sharing, and growing and you can
Time to Rev Up Your Social Media!
Social media is essential for businesses and individuals in today's digital world. But, navigating the ever-changing algorithms and strategies can be daunting. That's where I come in.
I offer a range of social media support services to help your business succeed, including:
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Social media audits and strategy development
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Content creation and curation
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Social media management and scheduling
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Community engagement and growth
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Social media advertising and analytics
And if you know me at all, you know I also love to give many free resources, like blog posts, webinars, and workshops, for you to use.
To grow your social media presence, visit our website at http://www.thetimetogrow.com for support. Join our free January workshop with my husband, Scott Aaron, the LinkedIn expert, to level up in just 5 days. You won’t wanna miss it!
#socialmediaupdates #linkedinupdates #linkedintips
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