Navigating LinkedIn's Algorithm: Tips for Visibility
May 21, 2024
Let's talk about getting that visibility up and making the algorithm work for you. It's not just about having a nice looking profile, you have to be an active, engaging member of the community.
When using Linkedin and any other social media for that matter, it is a common misconception, that all you have to do is post content and people will just reach out to you to book a call. There is so much more to it.
So lets talk about the Linkedin algorithm and what makes it different from other social media platforms.
According to buffer.com, the three metrics that the new LinkedIn system uses to evaluate content are: Relevance, Expertise and Engagement.
Relevance: The relevance of your post to your audience (connections and followers)
Expertise: Your expertise in the post’s subject area
Engagement: Is your audience engaging with your post?
Here are a few tips how to post content that gets more traction on LinkedIn:
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Share Your Opinion or Unique Perspective on a Popular Topic - People love to hear other’s opinions and thought leadership on a topic. This doesn’t mean posting about politics or religion, stick to popular topics in your industry and share your thoughts and feelings, opening the door to (a positive) conversation with your audience and to share different view points.
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Show Your Expertise- share newsletters and articles about educational topics that will help your audience. Not only will this educate and provide value to your audience, it will showcase your knowledge and expertise. These should be topics in your zone of genius, as it relates to your services. For example, if you are a financial advisor, you could share 3 tips how to save for retirement. If you are a health insurance broker, you could share 4 tips how to prepare for open enrollment…. etc.
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Post Video - Right now, especially with the introduction of AI, there is a lot of generic content out there. One thing AI can’t do, is be YOU! Showing up each week, on a 2-5 minute video sharing value and educational expert tips to your audience, helps build the know, like and trust with your audience. Set a goal to post at least once a week!
Mastering LinkedIn's algorithm is about more than just posting content, it's about being active, consistent, and engaging with your network. By following these tips you'll be well on your way to increasing your visibility and you need to marry them by also making meaningful connections on LinkedIn.
Feeling fired up to work those LinkedIn skills? Don't miss Scott Aaron’s (my husbands) "Amateur to Expert on LinkedIn" workshop kicking off June 10th! You'll learn insider tips to maximize that presence, connect with the right people, and create content that pops. Seats are limited though, so grab your spot ASAP right here!
This is your chance to level up your LinkedIn game and get that visibility soaring. Your future connections are waiting! Sign up at: https://www.thetimetogrow.com/workshops
If you would like to set up a discovery call and connect click the button below!
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