LinkedIn Profiles - Your 24/7 Personal Billboard
Jan 01, 2024
I recently joined fellow marketing expert Scott for an insightful podcast exploring how to optimize LinkedIn profiles as powerful sales tools that build credibility and kickstart relationships.
We discussed how LinkedIn elevates beyond a typical social media profile into a critical branding platform. Consider your profile like a 24/7 personal billboard, communicating who you are and the value you offer more comprehensively than a resume alone.
Crucial elements like skills, testimonials, content sharing, and branding reinforce your professional capabilities and areas of expertise. This social proof builds immediate trust and rapport with visitors.
The recommendations section serves as a virtual rolodex of endorsements. Be strategic in requesting positive reviews from happy clients, colleagues and partners to highlight achievements.
For discoverability, ensure keyword optimization with specific industry terms. Filling all profile sections, like licenses, volunteering, and awards also helps. Showcasing the full journey tells your professional story.
The “Featured” section offers valuable but underutilized real estate to promote your work. Share case studies, free downloadable resources, podcast episodes, and more to attract and assist site visitors.
This gateway can direct traffic to your website or directly convert profile visitors into engaged leads through built in CTAs.
With customized branding and strategic personal positioning, an optimized LinkedIn presence can:
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Generate inbound leads
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Shorten sales cycles with credibility
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Allow you to guide journey with content
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Accelerate relationship building
Unlock the immense potential of your profile! Scott and I welcome you to join our free 5-day virtual LinkedIn workshop Jan 22-26.
Join here: www.thetimetogrow.com/workshops
If you would like to set up a discovery call and connect click the button below!
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