Let's Talk About LinkedIn

branding byobagency engagement entrepreneur socialmedia May 09, 2022

“LinkedIn is no longer an online resume. It’s your digital reputation”- Jill Rowley

LinkedIn was once known for being a professional space, where you searched for jobs and posted your experience and online resume. So much has changed so much in the last 5 years.

LinkedIn has become a powerhouse for helping you grow your personal and professional network online. It has been shown to be an effective tool to generate business leads and find power partners that can help refer you business. Many users generate business opportunities from the use of LinkedIn.

The goal: LinkedIn is best used as a social networking platform and a place to showcase your expertise. The day to day operations for using LinkedIn will be to connect with potential future clients and power partners and to post relevant educational and value added content. You can focus on connecting and building the know, like, and trust factor with your future clients. If you have no leads, you have no business. LinkedIn is a powerhouse when it comes to building out the lead generation leg of your business.

When it comes to content, create content that adds value for your audience. It’s not about YOU. It is about them. As you are getting started on LinkedIn, you can simply start by sharing a few posts a week. Your thoughts on a topic in your industry, respond with your thoughts on a recent article or post something related to your industry.

Let's Talk About LinkedIn

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