Let's Talk About Facebook
May 16, 2022
“Facebook reached 2.8 billion monthly active users at the end of 2020”- Facebook
Facebook is a social networking site that allows you to connect with friends, work colleagues and others online. You can share pictures, music, videos, and articles. Many professionals use Facebook as a platform to increase brand awareness, talk to existing and potential customers, provide customer support and run targeted ads to potential clients.
Facebook is NOT a platform you want to show up and aggressively start promoting your services or products or massively start adding random friends. Rather, you will have much more success (and more credibility) if you share information related to your business that is useful or interesting to others. It is a platform where you should listen and pay attention to what your audience thinks about your business, industry and product or service. You can strategically plan content on Facebook at certain times based on industry trends, for example if you are an accountant, you can start posting tips to plan for tax season before tax season hits, so potential clients can learn from you (helping to build the know, like, trust credibility and so they can know what you do).
Goal: Connect with potential clients (over Billions of people are on Facebook), turn your audience into an email list, target specific audiences (through ads and content), gain audience insights, build brand loyalty and awareness, increase website traffic, reach people on their phones, check out competitors, host events and grow communities through groups.
When it comes to content creation, create content that adds value and interests your audience. Do not just post about your business, think about your ideal client avatar and what they might be interested in. You can simply start by sharing a few posts a week, you don’t want to post too frequently. You can post content such as blog posts (educational/tips related to your product/service), photos (you can share behind the scenes of your business), videos, questions to engage your audience.
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