How to show up consistently for your audience
Jun 06, 2021Hey, guys. Nancy here, and this week's topic is all about the importance of showing up consistently for your audience. I'm going to read you guys a quote, and I read this the other day. It was from Amy Porterfield, who is an online marketer, absolutely love her. It's really got me passionate about it this week because it's something that personal brands, if you're a coach, online business professional, someone who's looking to build their business and brand online, it's such good advice and it's so important. So I want you guys to let this quote really sink in.
So the quote is, "Showing up weekly with valuable content for your audience is one of the most efficient ways to build bulletproof trust." I have experienced this firsthand. I've done a lot of backend for my husband, Scott Aaron. I don't know anyone more consistent than him. He shows up every single day, not always on the weekends, but he shows up every single day and he's consistent with providing value. A couple of tips for this is to make sure that you are organized with this. You don't need to be super stressed on what you're going to create for your audience.
Some tips are: you need to know who you're talking to, who is your audience, and you need to know what they want. What are some of the pain points, the things that they're going through that they're experiencing? What are ways that you can help them, as it pertains to your service or what it is that you offer?
You can't just wing it, you need a plan. In fact, with my clients I usually create a content strategy. We put together an editorial calendar or we kind of work backwards. For example, if you're doing a launch you would work backwards on what is included in the service or product that you are offering. Each week you would focus on one particular theme and build and create awareness in your content.
Whether it's one video a week, you getting on there and just being there and teaching and training, whether it's posting a couple times a week on whatever social media platform that you're focusing on, you need to stay consistent and you need to provide that value for your audience.
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