How to Build Your Personal Brand: Your Vision and Purpose
Dec 12, 2022
Now that you have done the work to learn more about yourself, it's time to set a clear vision for your business. Having a vision provides a North star for your business and helps you define goals and will help you make aligned decisions along the way.
*Tip: Once you complete this work, you will have a tangible asset you can share in many ways, such as on your website and social media, even during podcast interviews.
To do this, let's do a simple exercise. Set a timer for 30 minutes and complete and review the following:
Examples of Company Vision Statements:
- "Our vision is to create a better everyday life for many people."- IKEA.
- "Bring inspiration and innovation to every athlete* in the world."- Nike.
- "To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value so that we make every customer in every restaurant smile."- McDonald's
- "We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience."- Amazon
Here are some of ours:
- "Confidently build the brand of YOU"- BYOB Agency
- "To help people showcase what makes them unique and allow them to grow a business and life, living authentically and true to themselves"- BYOB Agency
- "I strive to teach people and businesses the power of true and authentic connection"- Scott Aaron, LinkedIn Coach
- "We strive to create a place to work that focuses on fun, fitness, and flexibility (with your schedule)"- my cleaning business team vision
Now think about YOUR vision:
- What is the unique vision you have for your business?
- Why does your business exist, and what are you doing?
Write out a few vision statements and choose one that truly resonates with you.
*Tip: A little hack, you can search “mission statement generator” online and follow the prompts to generate some ideas. Additionally, check out other coaches in your industry and niche for inspiration.
What is your vision statement?
Learn more: https://www.thetimetogrow.com/
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