Creating an "Irresistable Offer"
Feb 22, 2019
The steps to creating an "Irresistible Offer"!
These are some amazing tips, I learned from watching and reading about the amazing Grace Lever, she is an amazing entrepreneur and is packed with tons of tips!!!
Check out the steps below to create, an AMAZING offer!!
1) The ONE Thing- Define the ONE most important thing your ideal client (aka avatar) can accomplish in their life or business with your product/service.
2) Credibility- Next, why am I the person they should listen to on this subject matter?
3) Real Cost- What is the cost to my avatar if they stay in the current situation they're in (financially, emotionally, time)?
4) Social Proof- Prior successes of people in this program, what case studies, testimonials or success stories could you draw on?
5) Risk Reversal- Revers any perceived risk in joining the program/service, ie: money back or satisfaction guarantee? trial period? cancel @ anytime offer?
6) Ugency bonuses- what bonuses of premiums could I add for a super-limited time to add real urgency and scarcity to my offer?
7) Discounted price- what discount could I offer from the program that can increase desirability? How can I rationalize discount?
8) Inclusions- what do they get when they say"yes" to the offer?
9) So you can- why is each inclusion valuable to my prospect? What advantages will they experience with each inclusion? What will their life/business/relationships look like once they have that inclusion?
10) Problem to Brand New Day- identify steps your avatar needs to go through to get to their finish line. (ie: create offer, use on sales video, email copy and landing page content)
***Let's take it to the next level:
1) Price it Justtttt right! Make it seam like a steal! (ie: your saving time with family and friends by purchasing now! Think of all the time you are saving!)
2) Bundle Deals, offer bonuses! Add value to offer, offer extras!
3) Remove clients concerns- what are they afraid of? (losing money, fear of risk) Figure it out and offer a satisfaction guarantee, testimonials, use social media to show you in action!
4) Create a sense of urgency! Have an open/close door strategy (ie: only 3 days!! Offer ends tonight!)
5) Tell the story behind it.... be real, build trust.... stop waiting.
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