Why Your Content Strategy Isn't Working (And What Actually Converts Instead)
Jul 07, 2025
These days, it's easy to find tactics. You can ask a chatbot for a strategy, download a free checklist, or scroll LinkedIn for advice from 20 different experts in under 5 minutes.
And yet... most people stay overwhelmed, misaligned, or stuck.
That's because it's not just about what you do. It's about how you think... and who you have in your corner to help you think more clearly.
What Most People Get Wrong About LinkedIn Content Strategy
Let's say someone comes to us because: "I don't know what to post on LinkedIn, and nothing seems to be working."
They've probably already tried:
-
Hiring someone to do it for them (but it didn't feel authentic or effective)
-
Posting on their own (but feeling lost, inconsistent, and unsure what's working)
-
Holding back because they're worried about sounding spammy or salesy
But here's the truth: That's rarely where the problem actually lives.
Our Thought Process Starts Here
When we hear this challenge, we don't start with tools. We start with questions:
-
What is your goal for your content on LinkedIn?
-
What content are you currently posting?
-
Are you growing and engaging your network with your ideal clients?
Then we look for:
✅ Misalignment between intention and execution
✅ Invisible assumptions holding them back (like needing to sound "professional" all the time)
✅ Missing strategy that connects content to actual client growth
The Visibility-to-Conversion Method™
Inside our membership, Expert Content Society, we walk people through a framework we call The Visibility-to-Conversion Method™.
It's how coaches and consultants show up with content that connects... and converts.
We combine:
AI Support to streamline content creation, follow LinkedIn best practices, and prompt powerful storytelling
Human Expertise your actual skills, experience, and insight so clients see why you are the right fit
It's not about posting more. It's about posting with clarity, intention, and confidence.
Why This Thinking Model Works
There are thousands of people offering the how. But your results depend on the why and the when.
When you think clearly, your actions get sharper. When your actions align, your results multiply.
What We Want You to Know
If you're feeling stuck or unsure what to post next, you're not doing it wrong. You might just need a new lens.
That's what we help clients build: A confident, repeatable, strategic approach to content that feels good and gets results.
Here's what that looks like (our members have experienced!!):
-
Consistent, confident content creation
-
A recognizable, authentic personal brand
-
Inbound leads from ideal clients
-
Thought leadership positioning that sets you apart
-
Real engagement from a growing, aligned network
Want to Go Deeper?
If this resonated, here are two ways to keep the conversation going:
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way.
👉 Join the waitlist for our Expert Content Society and be the first to know when doors open again: Expert Content Society Waitlist
What's your biggest challenge with LinkedIn content right now? Drop a comment below and let's solve it together.
If you would like to set up a discovery call and connect click the button below!
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.
