Why You Keep Hiring Coaches and Still Arenβt Moving Forward
Jun 24, 2025
Why You Keep Hiring Coaches and Still Aren’t Moving Forward
Let’s get honest for a second.
You’ve hired the coaches.
You’ve joined the masterminds.
You’ve downloaded the workbooks, listened to the podcasts, and filled the whiteboards.
So why are you still… stuck?
It’s not because you’re lazy.
It’s not because you don’t want it.
And it’s definitely not because you need “just one more” strategy.
It’s because you’re mistaking motion for momentum.
You’ve become addicted to the feeling of progress… without actually creating it.
Let’s break this down.
The Illusion of Progress
Hiring a coach feels powerful. You feel seen. Supported. Like someone finally gets it.
And for a little while, that feeling feels like movement.
But if you’re not implementing what you’re learning, if you’re not turning that insight into action, you’re not moving forward.
You’re just looping in a more expensive circle.
The Truth You Might Not Want to Hear
Here’s what’s really going on.
1. You’re in love with the idea of change, not the reality of it.
The vision board looks great. The idea of becoming “That Person” is intoxicating.
But when it’s time to do the boring, uncomfortable, unsexy daily work? You stall.
Because dreaming is safe. Execution is not.
2. Coaching gives you permission to delay action.
As long as you're “still working with someone,” you tell yourself you’re making progress.
But let’s be honest: You’ve had enough insight. You’re just not applying it.
3. Fear is wearing a very convincing disguise.
You’re not indecisive. You’re scared.
Scared of success (because what if you can’t keep it up?)
Scared of failure (because what if it proves your worst fears about yourself?)
Scared of being exposed as someone who doesn’t have it all together.
So you hide. Behind plans. Behind perfectionism. Behind another coaching package.
The Pattern You’re Probably Caught In
If this is resonating, here’s what your cycle probably looks like:
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Big energy at the start of every new coaching relationship.
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Lots of ideas… but no consistent implementation.
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A sense of shame that builds quietly in the background.
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Hiring the next coach with the hope they’ll finally unlock you.
But it’s not about the coach.
It’s about your relationship with your own courage.
What to Do Instead
This isn’t about shame, it’s about choice. You’re not stuck. You’re just avoiding.
Here’s how to break the cycle:
1. Pick one path. Stick with it for 30 days.
No pivoting. No switching coaches. Just doing the thing you said you were going to do.
2. Track action, not insight.
After every session, ask yourself:
“What did I DO with what I just learned?”
Not “how did I feel?” or “how inspired am I?”—what did you do?
3. Set a results checkpoint.
Before you hire another coach, take a hard look:
Did you fully implement what the last one gave you?
If not, why are you looking for more input before applying what you already have?
4. Move scared.
You’re waiting to feel confident. You won’t.
Courage doesn’t come from readiness, it comes from movement.
Do it scared. Do it messy. Do it anyway.
Final Thoughts
You don’t need more strategy.
You don’t need more support.
You need to stop outsourcing your power to someone else.
The right coach can guide you, but they cannot do the work for you.
At some point, you have to choose discomfort over delay.
Action over anxiety. Ownership over observation.
You’re not broken. You’re just avoiding.
And the second you start choosing bold, imperfect, messy action over performative progress…
That’s the second everything changes.
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