What Does It Really Take to Succeed on LinkedIn?
Sep 02, 2025
What Does It Really Take to Succeed on LinkedIn?
Here's the thing about LinkedIn success that most people completely miss.
We get asked this question constantly: "What does it take to truly succeed on LinkedIn?"
It's a big question with multiple layers, so we wanted to break it down for you... not just the 10,000-foot view, but the real nuances that make the difference between posting into the void and actually building a thriving business.
Before we dive in, here's a mental shift we want you to make:
Think of LinkedIn as one giant lead magnet. You know that feeling when someone visits your website, sees a compelling pop-up, and thinks, "I need that. I want to get on their email list"? That's exactly how you should approach LinkedIn.
The Three Non-Negotiables for LinkedIn Success
1. Don't Post and Ghost (Seriously, Stop Doing This)
Here's what drives us crazy: You could be posting content consistently (which most people have started doing), but if you just post and leave... if you're not listening, engaging, or responding... you're missing massive potential.
We teach a strategy called Engage, Acknowledge, Ask. Everyone wants more views, comments, and likes, but then they post and ghost.
That looks like:
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Not thanking people for liking your content
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Not messaging those who comment
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Not commenting back
The irony? The same people complaining about being ghosted are the ones ghosting their supporters.
The fix: Use market research poll questions to actually hear from your audience. Listen to them. Figure out their pain points, their struggles, and how you can help.
Your network is trying to tell you what they need... are you listening?
2. Your Network IS Your Net Worth (Gary V Was Right)
If you think you can just post content and magically attract new people without growing your network, we have news for you: You're wrong.
Gary Vaynerchuk said it years ago, and it's still true today: your net worth is directly correlated to your network. If you grow your network, you grow your potential net worth.
Here's the reality: If you're posting without network growth, you're limiting your visibility.
We constantly hear, "Did I do something wrong? Why am I only getting 50 impressions?" Well, when you only have 500 connections, not many eyeballs are going to see your content.
Growing a business is a contact sport. You have to contact people, reach out, build connections. That's what LinkedIn is for.
Pro tip: LinkedIn gives you the opportunity to connect with 100 people every week. They're basically saying, "If you're strategic and thoughtful, we'll reward you." But you have to do it by hand, and you have to be mindful (no spammy bot behavior, please).
3. Strategy Beats Random Posting Every Time
Here's the hard truth: If you don't have a specific strategy, your content is just noise.
We're not talking about posting whatever's on your heart that week. We mean having:
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Clear client outreach goals
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Trust-building objectives
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Business outcomes tied to every piece of content
Every single thing we post on LinkedIn has a direct reason and purpose behind it. There's always a call to action, always a next step for our audience.
How Elite LinkedIn Users Do It Differently
Amateur LinkedIn users post randomly and hope for the best.
Elite users? They use LinkedIn for three specific strategies:
Sales Through Content
Your content should nurture people toward discovery calls, lead magnets, your website, podcast, or YouTube channel. Every post should have purpose.
Lead Capture System
Smart LinkedIn users know social media is rented land. They capture emails compliantly so they can grow their business offline through:
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Featured Content sections
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LinkedIn live events
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LinkedIn newsletters with embedded links
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Pop-up LinkedIn lives
Repeatable Sales Process
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Connect with the right people
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Send genuine (not drunk-text-style) messages that actually connect
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Get them on discovery calls
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Identify pain points and overlaps
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Either work together or become business allies for referrals
Why We're Telling You This Now
We're heading into Q4 (wild, right?), and this is prime time for business growth.
In our Expert Authority Mastermind, we work with coaches, consultants, and service professionals who want to grow and scale using LinkedIn as their primary modality.
We literally help people go from the "spinny tire feeling" (you know, sitting at your computer staring at the screen, not knowing what to do) to having reliable systems that feed their sales funnel consistently.
Ready to Stop Spinning Your Wheels?
If you're tired of posting into the void and want to build a real LinkedIn strategy that drives actual business results, we should talk.
We only work with 10–15 people at a time in our mastermind because we believe in giving real attention to real results. And since Q4 is the perfect time to set yourself up for an amazing 2026, we're doing early enrollment through September 7th.
This isn't for everyone. We actually have a conversation with every potential member to make sure it's a good fit. But if you're ready to turn LinkedIn into your most powerful business growth tool, you can learn more here:
Because here's the thing: You can keep doing what you're doing and get the same results, or you can learn how the elite LinkedIn users are actually building their businesses.
The choice is yours.
If you would like to set up a discovery call and connect click the button below!
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