Using AI the right (and wrong) way for creating content on LinkedIn
Jul 22, 2025
Most coaches and consultants know they should be using AI to make content creation easier. But here's the thing... many are using it in ways that make their content sound completely generic. Too polished. Too robotic. Too surface level…. “it has no soul”!
We see it everywhere: people using ai and losing their authenticity for speed, and it's costing them connection, credibility, and clients.
Let's talk about what using AI the right way actually looks like on LinkedIn, so your content sounds like a real expert, not a content assembly line.
AI is a Tool, Not a Replacement
Your content is often the first impression people have of your expertise. It's your personal brand, your positioning statement, and your proof of value all rolled into one post.
But here's what we see happening: You're managing client delivery, marketing, sales, and everything else on your plate. You open ChatGPT, type a quick prompt, and copy whatever sounds halfway decent. It gets a few likes, but it doesn't sound like you, doesn't share anything new, and definitely doesn't attract the clients you actually want. It has no "soul."
The goal isn't just creating content faster. It's creating content that converts prospects into clients. AI can absolutely help with this, but only if you use it strategically.
What Smart AI-Supported Content Actually Looks Like
The coaches and consultants getting real results with AI are approaching it completely differently. They're not using it as a ghostwriter... they're using it as a thought partner.
Human Experience Takes the Lead They lead with their lived experience and hard-won insights. AI helps organize their thoughts, but it's still their frameworks, their lessons learned, and their client transformation stories doing the heavy lifting.
Authentic Voice, Not Corporate Speak They're not asking AI to "sound professional." They're asking it to help them communicate the way they actually talk when solving problems for clients. Direct. Confident. Clear.
Structure Support, Not Strategic Thinking AI excels at helping with flow and organization. But the strategy, the message, the "why this matters now"... that still comes from the human with the expertise.
Red Flags That AI is Subtracting Value From Your Content
If any of these sound familiar, you might be letting the robot do too much thinking:
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Your posts sound identical to everyone else's, even though your approach is completely unique
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You're sharing surface level tips instead of real opinions and frameworks
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You feel disconnected from what you're posting, even when it's technically accurate
Here's What We Know to Be True
You don't need more AI prompts or content templates. You need to use AI in a way that amplifies your expertise, not masks it.
Let it help you think more clearly, communicate more efficiently, and stay consistently visible. But don't let it flatten what makes you the right solution for your ideal clients.
The Solution: Strategic AI That Sounds Like You
This is exactly why we created Expert Content Society. Instead of generic AI prompts that make everyone sound the same, we've built custom AI TOOLS each one trained specifically on high-performing LinkedIn content. These aren't one-size-fits-all templates... they're strategic prompts that ask you thoughtful questions to help you tell your story, share your expertise, and connect with the right people.
Each month, our members get access to 24 AI-powered content tools to choose from, each designed to help you create authentic, high-converting LinkedIn content that actually sounds like you. From text posts to polls, to newsletters to video scripts, you'll have the tools to stay consistent without sacrificing your unique voice.
Because content that genuinely sounds like you is what brings the right people to your door.
Ready to use AI strategically for your LinkedIn content? Learn more about Expert Content Society and how our AI-powered tools can help you create content that converts. 👉 Join the waitlist for our Expert Content Society and be the first to know when doors open again. Expert Content Society
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way.
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