Top 8 LinkedIn Content Strategies That Still Work in 2025
Oct 29, 2025
Top 8 LinkedIn Content Strategies That Still Work in 2025
Here's something most coaches and consultants get wrong about LinkedIn: they think the platform changed everything in 2025.
Spoiler alert... it didn't.
Sure, AI is everywhere now. Yes, the feed algorithm got smarter. But the strategies that actually build trust, generate leads, and position you as the go-to expert in your field? Those haven't changed. They've just gotten more important.
If you're still treating LinkedIn like a digital billboard for your services, we need to talk. Because in 2025, your ideal clients aren't scrolling to be sold to. They're looking for someone they can trust, someone who gets their challenges, and someone who can help them solve real problems.
Let's break down the eight strategies that are still crushing it on LinkedIn this year.
1. Lead with Value, Not Sales
We've all seen those posts. The ones that jump straight into "Book a call!" or "Limited spots available!" without giving you any reason to care.
Those posts? They're getting scrolled past faster than you can say "pitch slap."
Your audience doesn't need another sales pitch. They need solutions. They need insights. They need to know you actually understand what keeps them up at night before they'll trust you with their business challenges.
Share actionable tips. Break down a framework. Give away the good stuff. When you lead with value, the sales conversations happen naturally because people already see you as the expert.
2. Tell Personal Stories
Here's where things get interesting. AI can generate a decent LinkedIn post. It can even make it sound professional and polished.
But AI can't tell YOUR story.
In a world where everyone has access to the same tools, the playing field is more level than ever. And that means trust is the new currency. People don't just want to know what you do... they want to know who you are.
Did you mess up a client project and learn a valuable lesson? Share it. Did you have a breakthrough moment that changed how you approach your business? Tell that story. Did something happen last Tuesday that reminded you why you do this work? We want to hear about it.
Authentic stories build familiarity, which builds trust. And trust is what turns a connection into a client.
This is exactly what we teach inside Expert Content Society... how to weave your personal experiences and unique perspective into content that resonates. Because when you share authentically, you're not just posting, you're building relationships.
3. Use AI-Powered Prompts, But Make It Human
Let's be real. AI is a game changer for content creation. It can help you brainstorm ideas, structure your thoughts, and save you hours of staring at a blank screen.
But if you're just copying and pasting whatever ChatGPT spits out, your audience can tell. And they're not impressed.
The sweet spot? Use AI to get the bones of your content together, then infuse it with your voice, your experience, and your perspective. Think of AI as your research assistant, not your ghostwriter.
Your unique insights, your client stories, your hot takes on industry trends... that's what makes your content stand out. AI can help you get there faster, but it can't replace the human element that makes people stop scrolling.
That's why in Expert Content Society, we provide AI prompts specifically designed for LinkedIn content creation. The tools we created actually ask you questions to pull the stories and lessons out of you (you didn’t even think to tell!).
And these prompts are just the starting point. We show you how to take that AI generated framework and make it unmistakably YOU. The result? Content that's efficient to create AND authentically engaging.
4. Consistency Over Perfection
We hear this one all the time: "I'll start posting on LinkedIn when I have more time to make my content perfect."
Want to know what happens while you're waiting for perfect? Your competitors are showing up, building relationships, and booking clients.
Progress beats procrastination every single time.
Your audience doesn't need you to be perfect. They need you to be present. They need to see you consistently showing up, sharing insights, and adding value to their feed.
Post that article even if the intro isn't quite right. Share that tip even if you think someone else might have said it better. Show up even when you don't feel like you have something groundbreaking to say.
Consistency builds momentum. Perfection builds nothing but excuses.
5. Engage in the Comments
Here's a secret that most people miss: your engagement in the comments is just as important as the post itself.
When someone takes the time to comment on your content, they're giving you a gift. They're opening a door for a real conversation. Don't just hit "like" and move on.
Respond thoughtfully. Ask follow up questions. Start a dialogue. The relationships you build in those comment threads are often more valuable than the post that started the conversation.
Plus, LinkedIn's algorithm loves engagement. The more you interact in your comments, the more the platform shows your content to new people. It's a win all around.
6. Leverage Visuals
Let's talk about the scroll for a second. Your ideal clients are scrolling through their feed, probably while waiting for a meeting to start or taking a break between calls.
You have about 1.3 seconds to catch their attention.
That's where visuals come in. A well designed carousel, a clean infographic, or a bold Canva template can stop the scroll in its tracks.
But here's what works even better in 2025: real photos and videos of YOU. Your face. Your workspace. Your actual life as a business owner.
People connect with people, not stock photos. Show them the human behind the expertise.
7. Ask Questions and Run Polls
LinkedIn isn't a broadcasting platform. It's a conversation platform.
If all you're doing is talking AT your audience without ever inviting them into the discussion, you're missing the whole point.
Ask questions that matter. Run polls that give you real insights into what your ideal clients are struggling with. Create posts that spark discussions in the comments.
When you engage and connect authentically, you're not just building an audience... you're building a community. And communities convert way better than cold audiences ever will.
8. Include a Clear CTA
Here's where we see so many coaches and consultants drop the ball. They create amazing content, deliver real value, spark great conversations... and then just... stop.
Don't leave your audience hanging. Tell them what to do next.
Whether it's "DM me for the template," "Save this post for later," or "Join my email list," give people a clear next step. You've built trust, you've provided value, now guide them forward.
Think of it like this: you just gave them a roadmap. Now show them where the starting line is.
Ready to Level Up Your LinkedIn Content?
If you've been struggling to create consistent, engaging LinkedIn content that actually connects with your ideal clients, we've got something that can help.
We've combined our proprietary AI LinkedIn content prompts with ready to use Canva templates to help service based professionals like you share your skills, tell your stories, and build genuine connections with your audience.
Want early access? Join the Expert Content Society Waitlist and get exclusive resources designed specifically for coaches and consultants who are ready to master LinkedIn.
Because in 2025, your LinkedIn presence isn't just about visibility. It's about building the kind of authority and trust that turns connections into clients... and clients into advocates for your business.
Let's make it happen.
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