The 3 Best LinkedIn Content Strategies for Turning Connections Into Clients
Mar 17, 2025
The 3 Best LinkedIn Content Strategies for Turning Connections Into Clients
If you think "LinkedIn content that sells" means posting constant calls-to-action like "Book a call with me!" or "Buy now!", think again. The secret to generating leads and sales on LinkedIn isn't about aggressive selling. Instead, it's about building relationships, providing value, and positioning yourself as an authority. When we focus on serving our audience first, the sales naturally follow as part of the relationship-building process.
In this post, we'll break down three proven LinkedIn content strategies that transform connections into clients. These methods are simple yet highly effective for service-based professionals, coaches, and consultants looking to grow their businesses without resorting to pushy sales tactics.
1. Video Content: Build Trust Quickly
Video is one of the fastest ways to establish credibility and build rapport with your audience. It allows potential clients to see, hear, and connect with you on a deeper level, far beyond what text alone can achieve. The human elements of voice inflection, facial expressions, and personality come through in video, helping viewers feel like they already know you before you ever meet.
How to Use Video on LinkedIn:
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LinkedIn Live Streams – Engage your audience in real-time Q&A sessions.
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Short-form Videos – Share 2-4 minute clips recorded on Zoom or your phone.
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Vertical Videos – Repurpose content from Instagram Reels or TikTok using tools like OpusClip.
When you consistently show up on video, something magical happens. Your audience begins to recognize you, remember you, and develop a sense of familiarity with you. This familiarity breeds trust, and trust is the foundation of any client relationship. We've seen many of our clients land high-ticket contracts simply because they were willing to put themselves out there on video when their competitors were hiding behind text.
Video content also gives your audience a taste of what it's like to work with you. They can assess your communication style, your expertise, and your approach to problem-solving, all of which helps them pre-qualify themselves as potential clients. This means that when someone does reach out after watching your videos, they're already warmed up and more likely to convert.
Pro Tip: Keep your videos concise and actionable. Offer one valuable tip per video to make them easy to digest. Remember, the goal isn't to tell them everything you know, but to give them enough value that they want to learn more.
2. Market Research Polls: Find Out What Your Audience Wants
Many LinkedIn users fail to leverage polls, but they're a goldmine for engagement and content ideas. By asking your audience what they struggle with, you can tailor your content to directly address their needs. This approach shows your audience that you care about their challenges and are committed to providing relevant solutions.
How to Use Market Research Polls:
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Post a simple question – Example: "Are you sick of cold pitch messages on LinkedIn? Yes or No?"
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Analyze the responses – See what challenges resonate most with your audience.
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Create follow-up content – Use the data to write a post, video, or newsletter that provides solutions.
Market research polls serve a dual purpose. First, they boost your visibility on the platform because they're highly engaging. LinkedIn's algorithm favors content that generates interaction, and polls naturally encourage people to participate. Second, they provide invaluable insights into what your audience truly cares about, allowing you to create more targeted, relevant content going forward.
The beauty of polls is that they require minimal effort from your audience but can yield significant engagement. Even busy professionals can click a button to vote, making polls an accessible entry point for people who might not otherwise comment on your content. Once they've interacted with your poll, they're more likely to see and engage with your future content as well.
Pro Tip: Always follow up your poll with a post or video that addresses the most common responses. This shows your audience that you're listening and positions you as someone who can solve their specific problems.
3. LinkedIn Newsletters: Long-Form Content That Positions You as an Expert
LinkedIn newsletters are one of the most underutilized yet powerful tools for lead generation. By consistently sharing valuable insights, you build authority and stay top-of-mind with your audience. Newsletters allow you to dive deeper into topics than regular posts, showcasing the breadth and depth of your expertise.
How to Use LinkedIn Newsletters:
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Choose a niche topic – Example: 3 Ways to Avoid Spammy Sales Messages on LinkedIn
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Provide actionable steps – Share 2-3 concrete takeaways your readers can implement.
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Encourage interaction – Ask a question at the end to spark engagement.
What makes LinkedIn newsletters particularly powerful is their distribution mechanism. When someone subscribes to your newsletter, they receive a notification each time you publish a new one. This means you can bypass the algorithm and get your content directly in front of your subscribers. Over time, this consistent visibility helps cement your status as a trusted authority in your field.
Newsletters also create a sense of exclusivity and community. Subscribers feel like they're getting special access to your insights, which can strengthen their connection to you and your brand. This stronger connection translates to higher engagement rates and, ultimately, more client conversions.
The long-form nature of newsletters gives you space to showcase your thinking process, share case studies, and provide comprehensive solutions to common problems. This depth demonstrates your expertise in a way that short-form content simply can't match, making newsletters ideal for nurturing leads who are closer to making a purchasing decision.
Pro Tip: End each newsletter with a question to encourage responses and keep the conversation going. The more your audience engages with your content, the more invested they become in your relationship.
LinkedIn is a powerhouse for building relationships and converting connections into clients, but only if you use it the right way. By focusing on video content, market research polls, and newsletters, you can attract your ideal audience, build trust, and generate sales without feeling "salesy." These strategies work because they prioritize providing value and building relationships over making a quick sale.
Remember, the most effective LinkedIn strategy isn't about how many people see your content, but about how many of the right people connect with it. When you consistently show up, share valuable insights, and engage authentically with your audience, you create a foundation of trust that naturally leads to client conversations.
Ready to take your LinkedIn content to the next level?
Join us for our "Creating LinkedIn Content That Sells" workshop March 24-26. You'll discover proven strategies to craft content that attracts your ideal clients and generates meaningful business opportunities. Spaces are limited, so reserve your spot today!
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