Personal Branding: What Do You Do?

#brand #personalbrand #entrepreneur #socialmedia Sep 14, 2021

“When explaining what you do, it should be so simple a 12-year-old could understand it. If not, go back to the drawing board”

I have seen many business owners, coaches and entrepreneurs struggle when it comes to answering this simple question: What Do You Do? So please know that you are not alone, I have been there too, but I know that you MUST be able to clearly explain what it is that you do if you want to grow your business.

Your audience and future clients cannot be confused when it comes to this question. So I’m going to walk you through a simple formula to help share this. Set a timer for 30 minutes and answer the following questions:

1) Who are you? (Business name or your personal name) 

2) What do you do in your business? 

3) Who do you do it for? 

4) How do you do it? 

5) How does it help them? 

Example: BYOB Agency is a social media agency that helps entrepreneurs build their personal brands online. We repurpose and deliver your content so you can show up authentically and consistently online and grow your business.

A little hack, you can search “mission statement generator” online and follow the prompts to generate a business mission.

Write a few examples below, what it is that you do:

Who are you?

What do you do in your business?

How do you do it?

How does it help them?

Tune in to the podcast here, to learn more about building your personal brand on social media!

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