Let's Talk About LinkedIn's Algorithm: The Truth Behind Organic Growth
Feb 17, 2025
Here's something that might surprise you: LinkedIn doesn't have just one algorithm... it has twelve. This revelation comes from our recent conversation with chief data scientist Christopher Penn, and it completely changes how we should think about creating content on LinkedIn.
The Algorithm Myth
We often hear people asking, "How do I beat the LinkedIn algorithm?" But chasing algorithm hacks is like trying to hit a moving target. According to Penn, most "algorithm hacks" become obsolete within 60 minutes. The platform is constantly evolving, making it impossible to game the system long-term.
The Engagement Pod Trap
One common attempt to "hack" LinkedIn's algorithms is joining engagement pods. These groups, whether free or paid, agree to like and comment on each other's posts at specific times. Sounds clever, right?
Here's the problem: LinkedIn not only detects these artificial engagement patterns but actively penalizes them. The consequences can include:
-
Restricted content visibility
-
Limited reach to only pod members
-
Potential account restrictions
-
Most importantly, exposure to the wrong audience
As Penn explains, when you participate in engagement pods with people from 30 different industries, your content gets distributed across irrelevant networks. It's like serving vegetarian recipes to a steakhouse convention... not exactly reaching your target audience.
What Actually Works on LinkedIn
Instead of chasing vanity metrics or risking your account with engagement pods, focus on these proven strategies:
1. Quality Content First
LinkedIn's algorithms prioritize valuable, relevant content that generates genuine engagement. Focus on creating content that actually helps your target audience rather than trying to game the system.
2. Strategic Network Building
Your network quality matters more than quantity. Connect with people who genuinely care about your content and industry. This creates a virtuous cycle:
-
You post relevant content
-
The right people engage
-
LinkedIn shows your content to similar professionals
-
Your reach naturally expands to your target audience
3. The E.A.A. Engagement Strategy
When someone comments on your post, follow these three steps:
-
Engage: Like or react to their comment
-
Acknowledge: Tag them and thank them for their contribution
-
Ask: Post a follow-up question to encourage further discussion
4. Proactive Daily Engagement
Spend time each day engaging with others' content using this approach:
-
Engage: React to their post
-
Acknowledge: Recognize their contribution
-
Action: Add valuable insights to extend the conversation
Building Sustainable Engagement
Remember, LinkedIn success isn't about quick hacks or artificial engagement. It's about consistently providing value to the right audience. Focus on:
-
Creating quality content that resonates with your target market
-
Building genuine connections within your industry
-
Engaging authentically with your network
-
Contributing meaningful insights to relevant conversations
The most effective LinkedIn strategy isn't about beating algorithms... it's about working with them by providing genuine value to your professional community.
Moving Forward
Stop obsessing over metrics and algorithm hacks. Instead, focus on using LinkedIn the way it's meant to be used: as a professional networking platform where valuable insights are shared and meaningful connections are made.
By following these guidelines and maintaining consistency in your approach, you'll build a strong, engaged network that supports your business growth naturally and sustainably.
Want to learn more about creating engaging LinkedIn content? Visit The Time To Grow to join the waitlist for our Expert Content Society, where we'll help you master LinkedIn content creation with monthly workshops, playbooks, and AI prompts designed for authentic engagement.
Ready to take your LinkedIn presence to the next level? We'd love to hear your thoughts and questions in the comments below.
If you would like to set up a discovery call and connect click the button below!
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.
