5 Ways Writing a Book Can Be Beneficial For Your Business
Jan 20, 2021Writing a book might seem like a HUGE task but it can provide amazing results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a book.
- Make Money From Book Sales
Financial gains from book sales involve money you can then reinvest into your business fueling growth. Not only can you buy better exposure on the internet, you can hire people to help you do the tedious things that tie up your time and take your time away from the aspects of your business you are most passionate about. Leveraging your time and talents this way alone makes writing a book well worth the time and effort it took to get it written and ready to go.
- Gain New Clients, Followers, and Subscribers
There is a certain amount of prestige that goes along with writing a book. Even if you self-publish your book, you will gain a great deal of respect within the coaching and business community simply for having a book available in the marketplace.
This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.
Scott, my husband and LinkedIn Expert sells at least 2 books/day on Amazon and has met people from all OVER the world who have learned about him from his books. It has opened up a new and different way for people to learn more about his business and to collect new leads everyday by leading them through action items in the book to learn more. When he connects with people personally after they learn about him from his books, they are so surprised he is so friendly and happy to connect, fostering an even stronger network and connection with new followers.
- Expand Your Expertise
The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become an expert in your field.
You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you as a coach and to your book as avid readers look to improve their lives.
- Increased Opportunities for Exposure
Exposure comes in many forms. When you write a book, you get even more exposure on multiple fronts. In addition to a wide range of accolades from the book itself, you have the opportunity to tell your story to an even wider audience through:
- Book launch parties (these can be virtual too!)
- Interviews
- Speaking engagements
- Book signings
- Library visits
- Clubhouse Meetings
- and more!
These are just the beginning. Once you’ve settled into life after the first book, you might even want to consider increasing your exposure by working on a follow-up book, granting interviews, or booking speaking engagements.
- Expands Your Reach Allowing You to Help More People Quickly
One on one coaching is a time consuming process that only allows you to work with so many people in a day. A book is something that allows you to help more people with your limited time.
Writing a book won’t solve all the challenges the average coaching business faces. It can be instrumental, though, in helping you to expand your ability to help others while also expanding your own customer base and bottom line at the same time.
If you would like to learn more about writing your book, starting your podcast and growing your network this year, check out our EXPERT AUTHORITY program here: https://www.thetimetogrow.com/expertauthority
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