Black Friday through Cyber Monday. Closes 11:59 PM EST, Monday November 30, 2026.
Expert Content Society
You are the expert. Your LinkedIn should say so.
Every month we write you a full calendar of LinkedIn posts, in your own voice, ready to publish. Then we show you exactly how to use them. $79 a month, no long term contract.
Join by Cyber Monday and a live group profile call with Scott comes with it, plus more below.
The problem
Being brilliant at your work is not the same as being known for it.
Most of the people we work with are excellent at what they do and almost invisible where their next clients are looking.
What it looks like
Weeks go by without a post
You open LinkedIn, scroll for a minute, and close it again. You mean to get to it.
Meanwhile referrals stay the only reliable way work arrives, which means your pipeline depends on other people remembering you at exactly the right moment.
What it feels like
You are not sure you would do it right
You are not a writer. You do not know what to post. You are quietly unsure whether your profile is even saying the right thing.
And posting something that lands flat, in front of people you respect professionally, feels worse than not posting at all.
Why it is not your fault
Nobody trained you for this
You trained for the work. Not for writing hooks, or building an audience, or turning what you know into something people scroll past and stop for.
The people who get found are rarely better at the job than you are. They have just been more visible for longer.
Who we are
We are Nancy and Scott Aaron, and we have seen this hundreds of times.
We coach service professionals to use LinkedIn for content, personal branding and real leads. Coaches, consultants, accountants, attorneys, executive coaches, and people who have spent a career getting genuinely good at something.
Almost all of them arrive with the same thing in common. Years of hard won knowledge, and a blank screen they cannot make themselves face on a Tuesday morning.
So we built the thing we wished existed. Not another course about LinkedIn that leaves you alone with a cursor when it finishes. A membership that hands you the content, and then stands behind you while you post it.
"If you're looking for people who combine brilliant strategy with genuine heart, I can't recommend Scott, Nancy, and Expert Content Society highly enough."
Karin Del Maestro, member
The plan
Three steps, and the first one takes about ten minutes.
Step one
Tell us about you, once
A short intake captures your business, your audience, your goals, and how you actually sound. You fill it in one time, and everything we write for you comes from it.
Step two
Get your first calendar
Complete the form and your first calendar arrives within one business day. A full month of LinkedIn posts, written for you, ready to publish. Every post comes with a hook, a call to action, and a posting tip.
Step three
Post, three times a week
The monthly challenge, the workshops and the community keep you moving. You are never posting alone, and you are never starting from nothing.
What we promise you in return
- Never generic AI content. Your calendar is built from your intake and written in your voice, not pulled off a template shelf.
- Never a rerun. Your core topics come back the way real branding works, always through a fresh angle, so you stay recognizable without sounding repetitive.
- We will never invent a client story for you. Where a post asks for one true moment of your own, that space stays yours.
- Need the month to change? Just ask. If you have a launch or a focus, we build the month around it.
What is inside
Two ways to fill your month, and you never have to pick just one
Some months you want it done for you. Some months you want to write it yourself and just need a place to start. Your membership covers both, every single month.
Done for you
Your Custom Content Calendar
A full month of posts, written for you, in your voice. Open it and publish.
Write your own
The prompt library
Twenty four prompts a month across six LinkedIn formats. Pick a format, start from a prompt, sound like yourself.
Done for you
Your Custom LinkedIn Content Calendar
Twenty custom posts a month, built around your business and written in your voice, under one clear monthly theme. Not a template pack. Not generic AI output. Your month of LinkedIn, already planned.
What is actually in it
- Your monthly LinkedIn strategy, and your whole content plan at a glance
- Twenty custom post ideas mapped across Growth, Authority, Conversion and Personal, so your month is balanced rather than four weeks of the same note
- A weekly anchor idea, so each week pulls in one direction
- Every post written out in full, with its topic, its purpose, the hook, the body, your call to action, and a posting tip that tells you when to publish it
- Optional prompts for newsletters, videos and visuals
A simple 30 day runway you can start any day of the month. You get a polished PDF plus a copy and paste version that drops straight into LinkedIn.
Essentials. A focused month of core posts, written and ready to publish. For staying consistent without the heavy lift.
Full Mix. Everything in Essentials, plus carousels, infographics, video ideas and newsletter ideas, for the months you go all in.
Both tiers are included in your membership at no extra cost.
Write your own
A library of prompts, not a pile of them
Twenty four new prompts every month, six a week, built for LinkedIn by people who actually use LinkedIn. Not general purpose AI prompts, and nothing you need to be technical to use.
Every week the library gives you six ways in.
Three foundational
- A text post
- A poll
- An image post
Three expert level
- A short video, with its script and a promo post
- A carousel
- A newsletter, with its promo post
So on the weeks you want to say something in your own words, you are not choosing between a blank page and a generic template. You are choosing a format, and starting from a prompt that already knows what works on LinkedIn.
And every month, alongside both of those
The Monthly Playbook
One format, mastered properly, every month. Text posts one month, something else the next, with the training, the trends update and the anatomy of what actually works.
Live monthly workshops
Short and focused, not a ninety minute webinar you will never watch. Each one teaches the month's theme and reveals that month's challenge.
The monthly challenge
Accountability, which is the part most memberships skip. Three steps, posted in the community, and it is what turns "I should post" into posts that actually go up.
Trackers, planners and templates
A LinkedIn Growth Tracker so you can see what is actually moving, a Content Planner Checklist, an Engagement Boosting Guide, and Canva templates designed for LinkedIn.
The LinkedIn Content Hub
Our community of service professionals doing this at the same time as you. You see what is working for people in a position like yours, and you are visible to them before you have to be visible on LinkedIn.
On your phone, wherever you are
The whole hub is in your pocket, so the month's posts and the community are with you when you have five minutes and not fifty. Plus quarterly guest expert trainings.
The method behind it
The Visibility to Conversion Roadmap
Turn credibility into clients with content that positions you as the expert... consistently, confidently, and without the guesswork.
01
Strategic Visibility
Get seen by the right people, for the right reasons. Your positioning, your profile, and clarity about the message you are actually making.
02
Trust First Content
Authority building posts that pre sell you before the sales call, so the conversation starts with someone who already believes you can do the work.
03
Consistency Engine
A sustainable rhythm you can hold without burning out. Consistency beats intensity, every time, and this is the pillar most people never build.
What is at stake
A year from now, one of these will be true
If nothing changes
- Another year of meaning to get to it, and the same handful of people knowing what you actually do
- Work still arrives by referral, or it does not arrive, and you have no say in which
- Someone with less experience becomes the name people think of first in your field, because they showed up and you did not
- Every sales conversation still starts from nothing, explaining who you are from scratch
If you start now
- A year of posts behind you, and a profile that introduces you before you have to
- People arrive at conversations already knowing something about how you think
- Posting stops being a decision you have to make and becomes something you just do
- Your experience finally works for you while you sleep, instead of sitting in your head
We are not going to promise you a number. We do not know your industry or how often you will show up. What we will promise is that you will have posted, and that is the thing almost nobody manages on their own.
From members
What it looks like when somebody starts
175% more impressions, 88% more profile views
Karin Del Maestro, after three LinkedIn posts. She also saw a 9% increase in followers. "I originally joined to learn LinkedIn, but what I found was so much more."
"Our newsletter got over 3,400 subscribers in just 2 weeks time."
Tommy G, VP of National Sales
"I've been at this for less than a week and I am blown away."
Morris Sims
"It has made my content creation feel easy and fun."
Hemdah
Black Friday through Cyber Monday
What comes with it, for four days only
The membership above is the same one we sell every month, at the same price. What changes between Black Friday and Cyber Monday is what arrives alongside it. Three things, and they are in this order on purpose.
"I do not even know if my profile is right."
Monthly and yearly
A live group profile optimization call with Scott
Not a template. Not a checklist you fill in alone at nine at night. Scott works on real LinkedIn profiles live, on the call, and shows you exactly what to change and why.
Your headline, your about section, and the way your experience reads to somebody deciding whether to book a call with you. You will see it done, on real profiles, and you can ask about yours.
Why it is first. A profile you are quietly unsure about is a very good reason never to post, and it is a reason almost nobody says out loud. Fix that and the posting gets easier on its own.
"I am not sure who I am even talking to."
Monthly and yearly
The Business Clarity and Messaging Guide
A twenty one page workbook that takes you through six steps: your business foundation, your mission and values and voice, your niche and positioning, your ideal client, your customer journey, and a saved profile of your business you can reuse.
The part we would send you to first is step four. It does not stop at describing your ideal client. It names the job titles and industries to look for on LinkedIn, and gives you the searches to type into the search bar.
You finish it with your own answers, not ours, and everything you write in it is yours to keep. It makes every piece of content that comes afterward easier to write.
"I want the whole system, not just this month."
Yearly only
Scott's LinkedIn Accelerator Program, valued at $997
Scott's program on attracting, managing and closing leads on LinkedIn. Five modules you can complete in under four hours, with access for as long as you are an active ECS member.
It also comes with his messaging scripts, so you know what to actually say once somebody replies, a LinkedIn daily activity checklist, and bonus trainings.
Why it is last. It is the most valuable item here, and the least urgent. If you have not posted yet, the call and the Guide matter more. If you are ready for the whole system, this is it.
Monthly gets the first two. Yearly gets all three. Everything here disappears at 11:59 PM EST, Monday November 30, and the membership carries on at its normal price without them.
See both ways inBlack Friday, four days only
Join by Cyber Monday and we add the part that gets you started
The membership is the same one we sell every month. What is different for four days is what comes with it.
Before you decide
The questions people actually ask us
I have never really used AI, and I am not sure I want to start.
I am established, but I do not think I have much to share.
How fast does this actually work?
I am already overwhelmed. Is this one more thing on my plate?
What actually happens after I join?
How much do I need to post?
Can I cancel?
What music do you listen to while scheduling your content?
The blank screen is not going to fix itself.
You already have the expertise. What you have been missing is a month of content that does not require you to invent anything, and somebody standing behind you while you press post.
That is the whole membership, and it is $79 a month. Join before 11:59 PM EST, Monday November 30, 2026 and Scott will take you through optimizing your profile on a live call, and you will get the Business Clarity and Messaging Guide to go with it.
The Keep It Simple Guarantee. No long term contract. Cancel any time by letting us know within ten days of your next billing date, and your access runs through the date you have paid for. We do not issue refunds, which is exactly why we would rather you read this page twice than join in a hurry.
